Responsibilities:
1. Campaign Planning:
- Develop and execute comprehensive email marketing campaigns aligned with business objectives.
- Collaborate with cross-functional teams to integrate email marketing into overall marketing strategies.
2. Content Creation:
- Create engaging and compelling email content, including copy and visuals.
- Optimize content for deliverability, open rates, and user engagement.
3. Segmentation and Targeting:
- Implement audience segmentation strategies for targeted and personalized email campaigns.
- Analyze data to optimize targeting and increase campaign effectiveness.
4. Automation:
- Set up and manage email marketing automation workflows for efficiency and personalization.
- Ensure proper functioning of automated campaigns and troubleshoot issues as needed.
5. Analysis and Reporting:
- Monitor key email marketing metrics and analyze campaign performance.
- Generate reports with insights and recommendations for continuous improvement.
6. Compliance:
- Ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.
- Stay informed about industry best practices and updates.
Qualifications:
1. Education:
- Bachelor’s degree in Marketing, Communications, or a related field.
2. Experience:
- Proven experience as an Email Marketer or in a similar role.
3. Technical Skills:
- Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
- Proficient in HTML and CSS for email template customization.
4. Analytical Skills:
- Strong analytical skills to interpret email marketing metrics and trends.
5. Communication:
- Excellent written and verbal communication skills.
6. Creativity:
- Creative mindset to develop engaging email content.
