Responsibilities:
- Conduct keyword research and optimize website content for search engines.
- Implement on-page SEO strategies for meta tags, headers, and content.
- Execute technical SEO audits and address website performance issues.
- Develop and execute link-building strategies for enhanced website authority.
- Collaborate with content creators to produce SEO-friendly, high-quality content.
- Monitor website analytics, generate reports, and provide optimization insights.
- Stay updated on SEO trends, algorithm changes, and best practices.
- Implement innovative approaches to improve search engine rankings.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or related field.
- Proven experience as an SEO Specialist or in a similar role.
- Strong knowledge of SEO best practices and ranking factors.
- Proficiency in SEO tools (e.g., Google Analytics, Moz, SEMrush).
- Analytical mindset with excellent problem-solving skills.
- Effective communication and collaboration abilities.
- Detail-oriented with a focus on optimizing website performance.
