Tasks:
1. Content Strategy and Creation:
- Develop and implement a comprehensive social media content strategy.
- Create engaging and shareable content for various platforms.
2. Platform Management:
- Manage and optimize social media accounts on platforms like Facebook, Twitter ( X ), Instagram, LinkedIn, etc.
- Stay updated on platform trends, algorithms, and best practices.
3. Community Engagement
- Foster community engagement by responding to comments, messages, and mentions.
- Cultivate a positive brand image through interactive communication.
4. Campaign Planning and Execution:
- Plan and execute social media campaigns to promote products, services, or brand initiatives.
- Collaborate with cross-functional teams to align campaigns with overall marketing strategies.
5. Analytics and Reporting:
- Use analytics tools to monitor social media performance and gather insights.
- Generate regular reports, providing recommendations for improvement.
6. Paid Social Advertising:
- Develop and execute paid social media advertising campaigns.
- Monitor and optimize ad performance to maximize ROI.
7.Stay Informed:
- Stay abreast of industry trends, new features, and emerging social media technologies.
- Implement innovative approaches to enhance social media presence.
Qualifications:
1. Education:
- Bachelor’s degree in Marketing, Communications, or a related field.
2. Experience:
- Proven experience as a Social Media Manager or in a similar role.
3. Creativity:
- Creative mindset with the ability to generate engaging content.
4. Communication:
- Excellent written and verbal communication skills.
5. Analytical Skills:
- Strong analytical skills to interpret social media metrics.
6. Tech Savvy:
- Familiarity with social media management tools and platforms.
7. Adaptability:
- Ability to adapt to changing trends and social media algorithms.
8. Collaboration:
- Collaborate effectively with cross-functional teams for integrated marketing efforts.
